Beer Range Varies...

Now any of you who are devotees of The Ale, and readers of the CAMRA Good Beer Guide, will now what I mean when I say the holy grails of all those listed pubs are the ones where it states 'Beer Range Varies'. So in a pub this is a good thing. In a brewery though it is a bad thing. Now some breweries never seem to do the same beer twice, and that is fine. But when all is said and done, most drinkers like to be conservative in their tipple, so to get anywhere as a brewery you must offer a core range. Now ours was simple - Challenger, Britannia, Pargeter, plus the likes of Night Owl, Silence & Royston Red to be rotated through as allowed. Come Highwayman though, this has all changed.

So now Night Owl & Pargeter have been relegated to the back of the cupboard, the recipe to be dusted off just occasionally. Britannia has been relegated as well, through no fault of it's own - it just wasn't as big a seller as Challenger or Highwayman are. Royston Red has come forward somewhat, but that has meant Silence has had to go backwards a bit. And now, to cap it all, some muppet has not only recently allowed 92 Squadron to reappear, but also Royston Pale Ale as well. The 92 went very quickly, and we are now seeing cries for more, and I suspect the Pale Ale will go equally well, when it is released in about 10 days time. And God alone knows how we will fit those two in.

So this weeks challenge is to come up with a flyer that is relevant for more than 36 hours, but shows more than one beer. And once that is done, it will be time to have words with the aforementioned muppet responsible for this mess. Well, that muppet is me, and I will, rest assured dear reader, give myself a stern talking to over a pint of something that we can't guarantee to keep available permanently, if at all. I think our graphic designer is probably going to want words as well. No sooner has he done a new design for these dusted off beers, than it's too late because we've sold it all, and we find him something else to draw. It'll probably drive him to drink.